- Life and business coaching has been described as “the most powerful process to unlock individual potential”. It is about focusing on what you want to achieve, determining the action that is required to create it, and making it happen.
- Through building rapport, listening, and really understanding the client and their situation, the coach asks questions which challenge thinking, and raise awareness.
- The coach is then able to assist the client in removing limiting beliefs, looking for possible ways to go forward, and enabling the client to find their own solution.
- The coach is there as a guide and supporter, helping the client to empower themselves.
- A coach is not a therapist, a counsellor, or an advisor , and is non judgemental – they use the tools and skills of coaching to assist people who want to make changes in their life, to get them from where they are, to where they want to be.
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